The Aquila ISO small business finance manual part I

An introduction to how we underwrite: The Bank Login to get Underwriting data.

The application process at Aquila is built for speed. Our mission is to be the fastest to get merchants and ISOs their money. We process all merchant applications complete online, all the way from sign-up to fund deposits and commissions. A key element of our process is the Merchant Referral link where we ask merchants to link their business bank accounts upon application.

After accessing business bank account transactions, we run analysis to determine whether the merchant’s receivables qualify for new funding. Within minutes, we notify our ISO partners of the underwriting decision and the qualifications for funding. If the merchant’s business bank accounts qualify for small business funding, we are able to confirm the amount, the rate, and the duration, immediately.

Aquila Bank Login Link
Aquila Bank Login Link

Why do things this way?

Most financial institutions use credit scores as the basis of their analysis. We believe that there is more to people and their businesses than just a number. Our method gives merchants a chance to keep their business alive in spite of their low FICO score. The Aquila method helps our ISOs make use of any lead that has been previously declined or are at high risk of decline. Through this workflow, all our ISOs keep control of their merchant relationships.


Aquila was designed to empower ISOs by giving them the ability to refer as many merchants as possible while keeping their relationships in-house. One last tip for those who were brave enough to read all the way. The merchants that you sign in to Aquila will be locked as yours. You can sign as many merchants as possible. Why not sign all the merchants in your database?

Don’t throw paper away,

throw it our way!

Gabriel Gmora
ISO Partnerships Manager
A Small Business Cash Flow Platform
gabriel[ atsign ]aquilacashflow |dot| com
Phone: +1 (415) 598-9549

10 branded ISO and broker landing pages winning commissions


At Aquila, we learned that small business merchants seek trust and guidance in making their financing business decisions. Merchants want the best pricing for business funding and they want funding quickly. ISOs and brokers want to convert as many winning deals to funding status in the shortest possible time. However, most merchants aren’t sure where their files are sent. Many merchants tell us they are confused or frustrated because they are not aware of who is underwriting their cash flow.

At Aquila, we aim to personalize each first merchant experience on our platform. We do so by placing the logo of our ISO partner in clearly visible format for merchants to view. If merchants know where they are in the underwriting and cash flow analysis flow, the faster and easier they will move through the underwriting funnel.

Taariq Aquila Landing Page
Taariq Aquila Landing Page

Congratulations to the new ISO Brands on Aquila.

Today, we congratulate the ISOs that are powering new merchant funding by adding their logos to the Aquila landing pages for their underwriting funnels. We expect these merchants will enjoy faster conversions to funding as more merchants use their landing pages for financial analysis and short-term funding. Each of the listed landing pages may be use across any public marketing channels to drive conversions to funding. We encourage all our ISOs to increase the reach of their landing pages for increased funding opportunities.

ISO Name Aquila Public Landing Page with Logos
Clarendon Financial
Alt Cap USA
Uplyft Capital
BIZ Cash Solutions
Lyft Capital
MCA Global
Texas Business Dev Center


If you are an ISO or broker, and you want more conversions to funded merchants, send us a picture file of your company’s logo so that we can keep your brand in front of your merchants. You may use the Aquila link in all your marketing channels and your emails so that merchants may convert to funding at a higher number. Our funding rate is public and 20 linked bank accounts may drive anywhere from $3,000 to $9,000 per week in commissions.

Three ways Aquila empowers small business, financial service brokers


Our last blog post, last week, was a game changer in the small business, daily funding space. We were overwhelmed with over 100 new ISO, broker, and small business registrations to our platform, after our post hit Debanked. When we spoke with the new brokers joining on our network, many asked “What does Aquila really do for ISOs?” We thus wanted to share a quick piece on the three ways Aquila empowers our network of small business ISOs and brokers.

Automated Sales Funnel Alerts

On Aquila, when small business, merchant-applicants go through the Aquila Funding Funnel, we empower their broker and ISOs. We do this when we deliver message alerts with updates on the merchant’s activity in each phase of the underwriting funnel. Alerts are delivered by email, SMS, and mobile messaging applications including Telegram, Discord, and Slack. These alerts make it easy for any ISO to understand what tasks their merchants have completed toward the funding decision. As such, we deliver automated, complete awareness of merchant positions in our funnel. This allow ISOs to spend less time lost and confused and more time capturing commission from high probability funding opportunities.

One-Click ISO Tools

Small business merchants seeking business financing are usually fielding competing offers form tens of small business lenders and other brokers. Fierce competition means that merchants are often distracted from their workflow of tasks needed to qualify for funding on Aquila. When a merchant has not completed a stage in the funnel, Aquila enables ISO to send quick reminders for merchants to continue the process. Also, when a merchant is qualified for renewals, ISOs can quickly submit these qualified merchants for renewal funding. With these on-click tools, ISOs can intervene in the funding funnel to move the process along quickly and to restart funding that may have stalled.

Push the button!
Push the button!

Real-time Commissions on Dashboard

Aquila is 100% committed to its broker network. As such, we pay commissions each day to several of our ISO partners. Our Aquila dashboard delivers real-time awareness into ISO partner commissions pending and commissions paid. We continue to work on our dashboard. We always focus on supporting the most critical features ISOs need to deliver more successful funding for our brokers.


With the top three points, Aquila empowers its brokers to process more merchant applicants faster, with easier access to awareness on funnel performance and real-time commissions. If you’re not yet an Aquila ISO or broker, register here and if you are, login and start using your Aquila landing page here: give us a call and let us help you get your Aquila landing page customized so it’s inviting and ready for merchants to sign-up and link their bank accounts for funding.

How to make $9,000 a day in revenue on Aquila in three easy steps


At Aquila, we believe that our network of now about 400 or so brokers and ISOs are more successful if we give them more data and information about the performance of our platform. It’s the Aquila position that operational transparency is a competitive advantage to help our partners capture more revenue. We hypothesize that if we increase transparency of how we fund small businesses on our platform, we will make it easier, and cheaper, for all our ISO and broker partners to win more revenues and commissions.

Therefore, today we publish a new post that we hope catches your attention: How to make $9,000 a day on Aquila in three easy steps. In the next paragraphs, we’ll tell you the formulas that we used to put this model together and how we think you can make it work for your business – where you’re just printing money, on Aquila.

What is the Aquila Funding Funnel?

Over the past two years, we at Aquila have completed over 5,000 small business financing underwriting via our automated underwriting and data clustering platform. Every day, our system uses bank transaction data from thousands of business bank accounts to predict credit and default risk. In this time, our funnel from registration toward funding a small business has become more and more predictable. We call this pattern our Aquila Funding Funnel. We’ve broken this funnel up into 3 steps, Registration, Cash Flow Analysis, and Wire deposit.

Aquila Revenue Funnel for ISOs
Aquila Revenue Funnel for ISOs

The Aquila Funding Funnel Registration step is a little different as it begins with an immediate bank login at Merchant registration. Immediate bank account login allows Aquila to analyze and underwrite each merchant in minutes. As such, Aquila can make decisions on merchants in as little as five minutes of a merchant registration or even faster.

How to use the Aquila Funding Funnel and make $9,000 a day?

Given that the Aquila conversion rate is a straightforward 10% to funding, the next question is: How do we get to $9,000.00 in revenues per day? That number is very large. Most ISOs should know that Aquila’s median funding is now $15,000 for merchants with paper quality in the C – D range. Merchants with bank accounts that can sustain a daily debit of around $200 per day are a great fit for a minimum of $15,000 of funding. At 10 points in commissions, this means an ISO can win $3,000 in commissions from winning two wires out of 20 merchants. Thus, the problem of winning $9,000 a day in commissions is a marketing problem to find enough qualified merchants to fill the funnel down to the wire.

In order to land $9,000 in commissions a day, on Aquila, we’ve made it easy by providing each broker with their own landing page. The Aquila landing page is key because it can go anywhere an ISO or broker is able to market to the right small business targets. An Aquila Landing page is a custom page that an ISO can place anywhere in front of a merchant.  Here’s my very own landing page for my own Daily Funder company “Taariq’s Small Business Funders” you can access here:

Taariq Aquila Landing Page
Taariq Aquila Landing Page 


Aquila focuses on cash flow underwriting only. As such, we never pull FICO scores of merchants. We don’t need to. Each new merchant that lands our platform makes our clustering algorithm (which uses a combined OLS-and-semi-supervised-classification model of gamma-rayed-eigen values blah blah blah) smarter and more accurate and faster to respond with each customer. As such, we have no need to pull the credit score of any merchant we evaluate for small business funding. This means, that sourcing merchants that will end up at the bottom of your funnel just got much easier because our sales partners don’t have to wait for a credit check.


So what’s the catch for the money?

If you’ve read this far, you’re guessing there must be a catch. Making money is NEVER that easy! We agree. There is a catch! The catch is sourcing 80 qualified businesses, each day, that need a maximum of $15,000 in funding with weak or problematic credit histories. It’s also important to source these 80 business, per day, at a cost that is less than $9,000 a day or $45,000 a week. As former brokers ourselves, we know that it’s possible to spend at least $125 per lead and have a much lower conversion rate to a qualified lead to fund. However, when we were brokers we didn’t know where to concentrate our marketing dollars. We guessed and spent it anywhere and everywhere. We did not target our marketing. Thus, we think that ISOs who have more accurate channels for their Aquila landing page will win links to 80 qualified businesses.

We recommend ISOs read our other blog posts on the most profitable small business NAICS codes for the first half of 2018 or the most profitable small business NAICS codes for 2017. These posts will give you intelligence to identity their most profitable marketing targets. There’s no need to waste money on weakly performing NAICS codes! ISOs should market their Aquila landing pages dynamically to the best targets that exhibit either, seasonal or structural, changes to their business funding demand. You can’t beat free marketing intelligence. So may we pay you your money?

May we pay you your money?


ISOs that can craft marketing and attention of their Aquila Landing page to 20 to 80 small business merchants seeking no more than $15,000 in small business financing, will be able to generate anywhere from $3,000 to $9,000 (or even more) in commissions from Aquila, each day. Math doesn’t lie.

Also, many ISOs have dead paper or dead leads that aren’t fundable due to a number of reasons. It’s our view that many of those companies and merchants are not dead. They simply require ongoing monitoring that identifies when the business’ cash flow performance recovers or when a merchant may start a new business. We launched Aquila with the mission Never Throw Paper Away. Aquila was built for small business cash flow performance monitoring at the lowest cost. We analyze and monitor thousands of business bank accounts to identify the next short-term funding opportunity. As such, ISOs should use their Aquila URL to continuously market to those merchants they could not fund. When the business becomes fundable, Aquila will send an email alert to the ISO to sell that next financing.

If you’re not yet an Aquila ISO or broker, register to our platform here:  If you are already an ISO or Broker on our platform what are you waiting on? Login to Aquila and start using your Aquila landing page by giving it to any merchant that fits the box! Need help? Give us a call and let us help you get your Aquila landing page customized so it’s inviting and ready for merchants to sign-up and link their bank accounts for funding. Making money should be easy and we’d love to help get you there.

The top two most profitable US small business NAICS codes for 2018

Six months ago, we launched our insights and analysis into the 2017 top performing SIC codes by profitability for short term loans. We reviewed the performance of the top five (5) most profitable small business NAICS codes over the period of a year. We also analyzed the worst performing five NAICS codes, as well. Today, we are share our analysis of the performance of American small businesses after the first 6 months of the 2018 business year. If you are an ISO or a small business finance professional, please use this information to help tailor your marketing to capture the highest wins, at the lowest costs.

Number 2 industry code: Professional, Scientific, Consulting and Technical Services. Industry code: 54

Professional, technical and consulting services usually include highly-skilled, professional services. Examples of small businesses in this segment include accounting services, security services, Information Technology (IT) consulting, and Human Resources (HR) consulting. These firms are usually led by one owner who has a “key client” contract, or relationship, driving a major share of their deposit cash flow to the business. This industry segment enjoys its highest cash flow days are during the first 2 quarters, or six months of the year. As such, their performance so far continues to be strong in 2018. We encourage brokers and ISOs in our network to pursue this group as their window of performance will slow down as we head into the fall.

Consulting and Professional Services
Consulting and Professional Services

Number 1: Information Publishing (Communications, Software, News, Books) Industry code: 51

The Information sector comprises establishments engaged in the following processes: (a) producing and distributing information and cultural products, (b) providing the means to transmit or distribute these products as well as data or communications, and (c) processing data. The main components of this sector are the publishing industries, including software publishing, and both traditional publishing and publishing exclusively on the Internet; the motion picture and sound recording industries; the broadcasting industries, including traditional broadcasting and those broadcasting exclusively over the Internet; the telecommunications industries; Web search portals, data processing industries, and the information services industries. This section includes sales to both Business-to-Consumer (B2C) and Business-to-Business (B2B). These companies experience growth during periods of increased business activity. It’s our view that this group continues to perform well in the first half of 2018 and may outperform the other small business segments in Construction and Real Estate.

Information Publishing Software and Newspapers
Information Publishing Software and Newspapers


Our portfolio is growing and the data above could be subject to a number of different impacts including seasonality, economic trends, business trends, and even random noise. However, we’re confident that for ISOs and brokers tuning their marketing, the big money is in the publishing and technical consulting businesses for the first half of 2018. We are not sure if these numbers will hold, but if acquiring customers in these segments are low costs, then funders will most likely fund if they can forecast good repayment recovery.

At Aquila we’ll give these SIC codes priorities over all others so please give us a call. If you’re not yet a broker on our platform, you may sign up here: or login to your account here: We’re paying 10 points as we wrap up June, 2018!

Aquila Announces the re-launch of its ISO Dashboard

Aquila Cashflow keeps thousands of small businesses alive and growing

The Aquila Cash Flow receivables finance, marketplace re-launches its Independent Sales Organization (ISO) Dashboard with extensive underwriting bank intelligence and status features. Brokers, seeking to close more of their merchants fundings, now have new tools to speed up the process and win larger commissions.

San Francisco, CA — (February 2018) – Aquila today announced the re-launch of its new ISO and Broker interface, Aquila Cashflow ISO Dashboard. Aquila matches thousands of small businesses to sophisticated institutional investors that want to enjoy the additional yield from short-term, high turn-around, debt participation. Aquila’s ISO Dashboard speeds up the process for brokers to onboard and secure funding for their merchant clients that need funding, today.

“When I connected to Aquila, my cleaning business was in a tough spot. No one wanted to help me and my credit was in tatters. One of my trusted brokers decided to help me connect to the Aquila platform. Within hours, they analyzed my business cash flows and predicted how much funding I needed to cover my receivables. I had never experienced anything like it. They move so fast and know my business.” Bob Caramusa – Caramusa Commercial Cleaning, Chicago

Aquila’s Cashflow upgraded ISO Dashboard relaunches with a focus on giving ISO and funding brokers faster access to successful deal closes. Aquila recognizes that brokers have a limited amount of time to close the maximum number of deals. Aquila’s new status partitions for Active, Funded, and Inactive merchants allow brokers to check the status of their active and contract-ready merchants, first. No longer will merchants need to wade through pages of disqualified, and funded merchants, to identify and move their most profitable deals. Brokers that want to check the status of upcoming renewals on already funded deals now have a dedicated view of these merchants.

Time is Money

Not every business merchant is immediate fundable the day the merchant’s application is completed. Aquila never let’s a promising merchant account die. Aquila delivers ongoing bank analysis for brokers to understand their merchant business performance in real-time. Small Businesses that link their bank accounts to Aquila are able to qualify for funding, each day. As soon as a merchant’s banks perform within underwriter requirements, they are funded immediately. ISOs only have to follow-up with merchants to close on their contracts and confirm wire deposits. At Aquila, if merchants don’t qualify for funding, today, they may qualify tomorrow. Aquila’s business performance insights gives ISOs an edge on sales that is not available anywhere else.

Contract renewals are the easiest sales for daily funding ISO and brokers. Aquila ISO Dashboard now allows ISOs to see their funded contracts progression and qualification for renewals, in real time. As merchants complete their contracts and show strong business performance ISOs are able to secure them renewals and fundings the same day. Aquila now pays all renewals on each Friday, of the week, so ISOs don’t need to wait to get paid.

“ISOs are the Emergency Medical Technicians (EMT) of small business funding. They move fast because the business patient needs extreme financial care and attention, fast. At Aquila, we listen to what our ISOs are trying to get done so that they are able to get their deals funded and renewal commissions paid. Without our strong and speed-driven ISO network, we wouldn’t be as successful as we are today. Therefore, we intend to service our partners well” – Taariq Lewis, CEO of Aquila

Login your Aquila ISO Dashboard here and start closing more deals with Aquila.