At Aquila, we learned that small business merchants seek trust and guidance in making their financing business decisions. Merchants want the best pricing for business funding and they want funding quickly. ISOs and brokers want to convert as many winning deals to funding status in the shortest possible time. However, most merchants aren’t sure where their files are sent. Many merchants tell us they are confused or frustrated because they are not aware of who is underwriting their cash flow.
At Aquila, we aim to personalize each first merchant experience on our platform. We do so by placing the logo of our ISO partner in clearly visible format for merchants to view. If merchants know where they are in the underwriting and cash flow analysis flow, the faster and easier they will move through the underwriting funnel.
Congratulations to the new ISO Brands on Aquila.
Today, we congratulate the ISOs that are powering new merchant funding by adding their logos to the Aquila landing pages for their underwriting funnels. We expect these merchants will enjoy faster conversions to funding as more merchants use their landing pages for financial analysis and short-term funding. Each of the listed landing pages may be use across any public marketing channels to drive conversions to funding. We encourage all our ISOs to increase the reach of their landing pages for increased funding opportunities.
If you are an ISO or broker, and you want more conversions to funded merchants, send us a picture file of your company’s logo so that we can keep your brand in front of your merchants. You may use the Aquila link in all your marketing channels and your emails so that merchants may convert to funding at a higher number. Our funding rate is public and 20 linked bank accounts may drive anywhere from $3,000 to $9,000 per week in commissions.
Our last blog post, last week, was a game changer in the small business, daily funding space. We were overwhelmed with over 100 new ISO, broker, and small business registrations to our platform, after our post hit Debanked. When we spoke with the new brokers joining on our network, many asked “What does Aquila really do for ISOs?” We thus wanted to share a quick piece on the three ways Aquila empowers our network of small business ISOs and brokers.
Automated Sales Funnel Alerts
On Aquila, when small business, merchant-applicants go through the Aquila Funding Funnel, we empower their broker and ISOs. We do this when we deliver message alerts with updates on the merchant’s activity in each phase of the underwriting funnel. Alerts are delivered by email, SMS, and mobile messaging applications including Telegram, Discord, and Slack. These alerts make it easy for any ISO to understand what tasks their merchants have completed toward the funding decision. As such, we deliver automated, complete awareness of merchant positions in our funnel. This allow ISOs to spend less time lost and confused and more time capturing commission from high probability funding opportunities.
One-Click ISO Tools
Small business merchants seeking business financing are usually fielding competing offers form tens of small business lenders and other brokers. Fierce competition means that merchants are often distracted from their workflow of tasks needed to qualify for funding on Aquila. When a merchant has not completed a stage in the funnel, Aquila enables ISO to send quick reminders for merchants to continue the process. Also, when a merchant is qualified for renewals, ISOs can quickly submit these qualified merchants for renewal funding. With these on-click tools, ISOs can intervene in the funding funnel to move the process along quickly and to restart funding that may have stalled.
Real-time Commissions on Dashboard
Aquila is 100% committed to its broker network. As such, we pay commissions each day to several of our ISO partners. Our Aquila dashboard delivers real-time awareness into ISO partner commissions pending and commissions paid. We continue to work on our dashboard. We always focus on supporting the most critical features ISOs need to deliver more successful funding for our brokers.
With the top three points, Aquila empowers its brokers to process more merchant applicants faster, with easier access to awareness on funnel performance and real-time commissions. If you’re not yet an Aquila ISO or broker, register here https://aquilacashflow.com/isos/new and if you are, login and start using your Aquila landing page here: give us a call and let us help you get your Aquila landing page customized so it’s inviting and ready for merchants to sign-up and link their bank accounts for funding.
At Aquila, we want to share our insights into the performance of the small business lending market, specifically in the construction industry. We want to empower the brokers, sales teams, and ISO partners in our network to identify the best funding opportunities that will generate the most revenues, and at the lowest cost for their marketing and sales operations.
As we head to wrap up the second quarter of 2018 small business financing, we want to alert our ISOs to a trend that we are seeing in the construction market: The end of the United States Construction boom.
Given where we are in the economic cycle and the trends we are noticing in our own data, Aquila is ready to call a top on the United States Housing boom launched in 2010. Here are our top three reasons why we believe we are correct to make this call.
Housing starts at a 4-month low as home prices and mortgage rates rise
After 8 years of continuous growth, housing starts statistics have started to show fatigue. In April of 2018, housing starts hit a four month low as the multi-family segment in housing construction continues to cool. What is the “multi-family segment”? Multifamily residential (also known as multidwelling unit or MDU) is a classification of housing where multiple separate housing units for residential inhabitants are contained within one building or several buildings within one complex. A common form of this home is called an apartment building.
Housing starts in the US slumped 3.7 percent month-over-month to an annualized rate of 1,287 thousand in April of 2018, following an upwardly revised 3.6 percent rise in March. It is the lowest rate in four months, mainly due to a sharp fall in the multi-family segment. It compares with market expectations of 1,310 thousand rate.
The volatile multi-family segment dropped 12.6 percent to 374 thousand while single-family starts, the largest segment of the market, edged up 0.1 percent to 894 thousand. Overall, housing starts declined in the West (-12 percent to 346 thousand), the Midwest (-16.3 percent to 164 thousand) and the Northeast (-8.1 percent to 114 thousand) but rose in the South (6.4 percent to 663 thousand).
Of course, it may be that this is a seasonal or random adjustment, a possible breather in continued growth. However, we think that’s not the case against slacking demand due to increasing mortgage rates and increasing home prices. As the Federal reserve continues to raise interest rates, mortgage rates will continue to rise, leading to a subsequent cooling of demand and a drop in mortgage applications. We are seeing the impact of tightening monetary policy.
Mortgage rates have been creeping up. The average 30-year, fixed-rate mortgage is now more than 4.5 percent. Home prices are also rising. And the combination is putting home ownership out of reach for many Americans.
Rates are on the move higher again, and that caused mortgage application volume to drop 1.5 percent last week from the previous week and 15.4 percent than a year ago, according to the Mortgage Bankers Association’s seasonally adjusted report.
Construction volume submissions are down over 2017
At Aquila we have noticed that construction submission volume in our 367 ISO partner network continues to decline. Compared to 2017 construction submission in the first half of 2017, Aquila 2018 construction submissions have fallen by more than 30 – 40%. At Aquila, lower construction volumes have coincided with higher lender competition for increased volume. When we see other lenders lowering their underwriting requirements for increased construction volume, we know they are responding to decreased, overall demand.
Construction business defaults are on the rise over 2017
At Aquila we’re seeing an uptick on construction defaults in our bank data analysis of hundreds construction small business bank accounts. More constructions firms are submitting for short-term financing with existing and ongoing defaults with banks and many MCA companies. At Aquila, we’re seeing an uptick of at least 50% of all new construction submissions with current MCA funding defaults or over-extended, short-term debt positions. We expect this number to grow and the number of submitted construction deals with healthy balance sheets to continue to decline.
What do ISOs need to do today?
ISOs should continue to take the performance and other incentives that their lender partners are giving to compete for their declining construction business. This short-term growth will not last as ISOs and other lenders compete for this declining share of the small business lending pie with more marketing dollars. The inevitable decline in volume requires ISOs to look elsewhere. To seek growth, ISOs need to focus on new SIC codes that will thrive in a slowing construction-driven economy. ISOs can call our team for early release information before we share this data with the industry. If you are not yet an Aquila broker partner, you may sign-up for Aquila’s ISO program here.
If you are already an ISO, please call us or send us an SMS today at +1 (415) 598-9549 for one of our team members to share more valuable insights into the top SICs, generating the most commissions, on our platform.
Aquila’s engineering and data science team monitored over 20,000 small business bank accounts, in 2017. Today, we still work to clean that data and assemble quality insights that will benefit small business owners, small business investors, and ISOs. Our first post The top five most profitable, small business US industry SIC Codes of 2017 proved to be our most engaging content for the entire year. As such, we wanted to follow-up with more helpful insights that would bring folks back. Today, we’re going to share the top five (5) small businesses SIC categories that we’ve learned are currently at the highest default risk in 2017 and possibly 2018. These business sectors make up the bulk of business loan losses that we identified in our customers bank transaction data. We think that awareness of the risks and causes of defaults in these categories will help the ecosystem make better decisions and lower the total, small business borrowing defaults and bankruptcies, overall.
Number 5: Construction (NAICS CODE: 23)
There’s an old joke that is known around the business financing circles that goes: The best time to default is when you fund a North Eastern US construction company in winter. In our analysis of commercial and residential construction, we noticed that construction companies successfully secure some of the most financing of any SIC code in the United States small business population. Construction companies, whether sole proprietors or larger companies have compelling cash flow volume that highlight the strength of their businesses during economic boom times as well as construction-friendly season. Also, due to their long accounts receivables payouts, they appear to have large A/R balances which make for attractive financing targets. However, irrespective of the high demand for their services, and their large overdue invoices, these companies rank fifth in our highest default risk categories. It’s our view that construction companies are very sensitive to acute cash flow problems that arise from the following surprises in their businesses:
Dramatic Winter slow downs and slow Spring pickups
Equipment damage and replacement
Customer defaults and slow-pay receivables
Staffing turnover and customer disputes
Companies that sell unsecured financing to this group need to keep business financing extremely short, possibly not much longer than 60 to 90 days. The risk of cash flow problems are simply too high for longer duration financing. Ideally, construction small businesses should secure their funding via equipment or real estate financing for longer durations. As the United States economy continues to unwind from low-cost credit, in 2018, we expect this group to enter into possible business activity contraction. Small business owners in this space should begin to enforce their receivables payments quicker and use caution in taking on new financing.
Number 4: Other Services (including funeral homes, salons, pet care) (NAICS CODE: 81)
Other Services companies in this NAICS code consist of companies that are, according the Bureau of Labor statistics, establishments that “are primarily engaged in activities, such as equipment and machinery repairing, promoting or administering religious activities, grantmaking, advocacy, and providing drycleaning and laundry services, personal care services, death care services, pet care services, photofinishing services, temporary parking services, and dating services”. These companies provide services that are not defined in the other NAICS industry codes. Although this list may be a moving target, we think the cash flow risks of these businesses tend to follow a similar pattern. The low barrier to entry or startup of these businesses, their store-front requirements to perform the services, and very defined-activities makes this industry group extremely open to competition, via low-skilled to medium-skilled workers. As such, most of these businesses usually struggle to adequately anticipate and adjust for adverse cash flow changes. In our dataset, we have a high number of spas and hair salons that were launched by first-time entrepreneurs. Many of these businesses suffered location problems, shifting customer demand and tastes, as well as increased competition from other entrants into their markets. It’s our view that merchants in these businesses should be funded only after they have proven mastery of their business structural patterns. In short, small business owners with less than 1 year of business should avoid seeking unsecured financing or receivables factoring. The risk of default due to merchant inexperience, and industry structural risks, may just be too high for lenders to recover their business financing, either receivables or business loans.
Number 3: Administrative support and waste management (NAICS CODE: 56)
This group description is misleading. It may sound vague and possibly just about waste management. However, you are most likely familiar with the companies that make up this group. These include the following industries:
Temporary Help and Staffing agencies
Travel agents and Tour Operators
Security guards and Security systems
All companies in this grouping had strong cash flows. They all showed compelling volumes of receivables and ongoing business deposits to their bank accounts. So why do they make our #3 in the list? When we analyzed the incoming and outgoing cash flows, we noticed that companies in this SIC code had usually high negative days or low average daily balances, in spite of the high volume of income deposits. When we interviewed these merchants, they informed us that their margins were usually quite low due to the large payables for employee labor that make up their businesses. Low margins contributed to ongoing cash shortages which drove them to acquire business financing. However, these companies consistently showed trouble in repayment due to limited margins to cover their financing costs. Ongoing and troubled payment usually resulted in defaults and company closure.
Number 2: Wholesale and retail trade (NAICS CODE: 42, 44, and 45)
The activity of wholesale and retail trade is mostly weighted toward retail trade due to the high number of retailers relative to wholesalers. The companies that may secure receivables factoring and financing usually fall in the familiar categories that include:
Automobile dealership and repair
Furniture and home furnishings
Food and beverage stores
Clothing and General merchandise stores
The cash flow of the successful firms in these companies looks attractive, but there are numerous risks that cause companies, in these SIC codes, to struggle with business financing repayment. In the automobile sector, for example, many companies depend on consumer automobile demand to drive revenues. When automobile sales drop due to economic or cyclical trends, these companies usually are unable to recover previous strong incoming cash flows to cover their small business debts. In 2017, many banks and small business lenders stopped extending business credit to automobile dealerships. Increased levels of defaults and the soft consumer demand for new cars led to substantial portfolio losses. As for gas stations, they suffer from similar problems we outlined earlier in the Other Services sector: High cash balances but very low margins. Most gas stations struggle to secure credit from traditional banks. As such, they reach out to alternative lenders who may lack the data necessary to properly underwrite these companies, particularly in a changing credit cycle. At Aquila we are impressed by the number of alternative lenders we track on the bank statements of these companies. However, this group usually makes up one of our biggest groups of defunct bank accounts that eventually close due to business trouble.
Number 1: Transportation & Warehousing (NAICS CODE: 48 and 49)
If you’re reading this you’re most likely nodding and saying to yourself: “I wonder when he was finally going to get to the trucking section!” Surprisingly our data set of transportation companies is heavily weighted to trucking, passenger transportation, and small businesses that support the freight industry. We believe this is because most transportation business owners are unable to secure traditional bank credit and must turn to alternative receivables financing companies. When we analyze the bank transaction data of this group, we notice that nearly 1 in 2 business loan and receivables financing contracts from this sector usually ends in default. Similar to construction, merchants suffer from equipment damage and failure that is costly to the business. If you are a trucker and your only truck is stolen or in an accident, you are unable to generate revenues and continue business. Also, the sole proprietor nature of this business compounds default risk to the highest of any industry segment analyzed. Of course, we do see trucking and transportation companies that survive with the same bank accounts for more than 6 months to a year. However, they are the exception. Lastly, the low cost to exit this business means that many truckers simply walk away from their business debt obligations or take their business into bankruptcy. We expect as the US economy continues through this cycle, defaults in this space will rise, keeping it at the top of our list the Five Highest Default Risk SIC Codes of 2017.
Aquila shares its default information with all stakeholders, including business customers, brokers, and receivables investors. If you missed our top 5 Best Performing SIC codes, just click that link and grab a copy.
We particularly encourage affiliate and channel marketers to use our list above to guide their marketing dollars and efforts to the industries that will generate the highest return for their marketing dollars. Aquila offers a flat 10 points for all closed deals in this group to new partners. To get started, login to your Aquila Cash Flow ISO dashboard and share your ISO referral link with merchants that are from the best performing industry segments.
Financing brokers in the small business financing industry are a critical group that helps bring small business bank account analysis and financing to small businesses that otherwise would not have alternative financing solutions. After our first three months building our broker network, we at Aquila have discovered three key reasons why our best performing broker partners love our network. We describe them below.
High Commissions Small business brokers in the daily funding and merchant lending are SMB marketing experts. They fund their marketing activity through a multitude of channels. The funding for their marketing activities is drawn from the commissions received from successful small business financing. These commissions, paid to brokers, need to be high enough to sufficiently fund the sourcing of thousands of merchant applicants in a very competitive industry. For example, running a Google Adwords, advertising campaign for small business loans costs anywhere from $150 to $200 per registered lead. A lead is simply a completed form consisting of basic contact information such as email address, phone, and company name. It’s up to the independent broker to then contact the business owner and determine whether there’s still a need for business financing. Given low funding rates for high-risk, small businesses, brokers can expect to pay anywhere from $1,000 to $2,000 in marketing costs per funded merchant.
Aquila understands the broker model well as our team was founded by former brokers who have spent hundreds of thousands of dollars in marketing channel activities. As such, Aquila compensates its broker partners with substantial commissions. Aquila pays up to 15 points, per successful deal, to its small business brokers that bring small businesses to its platform. This is more than 6 points higher than the industry average of 9 points. Aquila aims to ensure that brokers are able to continue to fund their successful marketing operations with sufficient revenues.
Small Business Bank Account Analytics As mentioned before, the cost per business lead for a small business funding broker can range between $150 to $200 per lead via a Google Adword campaign. When Aquila analyzes a merchant’s small business bank account, the business’ credit is ranked via an artificial intelligence and deep learning system that improves over time. If the credit rank is too low for financing, Aquila informs its broker partners and continues to monitor the merchant’s bank account. Brokers are freely able to submit their merchant leads elsewhere. However, if the small business bank account improves in a few weeks or months, the broker will capture the commission, should a financing event occur. As such Aquila bank account analytics is a permanent search engine for broker commissions and a trusted partner for small businesses seeking to improve their bank account performance.
Underwriting & Analytics Speed The competition for small business financing creates pressure in the race for speedy financing decisions. Aquila’s team are made up of former, independent brokers who are very sensitive to the issue of time in the business of small business finance. We understand that brokers need to quickly recover their marketing costs to feed growth and business survival. As such, Aquila platform of bank account analytics was built with speed. Our platform is able to calculate bank account performance for daily funding products in minutes. As such, we are able to deliver quantitative underwriting analysis within minutes of a merchant bank account login.
Conclusion As former small business financing brokers, we at Aquila understand it’s important to pay our broker partners well and to ensure they receive fast service for their merchant clients. In the competitive arena of small business finance, we are committed to giving our broker partners an unfair advantage that is unavailable anywhere else, online. If you are a small business broker or Independent Sales Organization (ISO) please give Aquila a spin and sign up to our ISO network here: https://aquilacashflow.com/isos/new and we’ll get you online in minutes so that we will be able to serve your clients and help your business grow.