At Aquila, we learned that small business merchants seek trust and guidance in making their financing business decisions. Merchants want the best pricing for business funding and they want funding quickly. ISOs and brokers want to convert as many winning deals to funding status in the shortest possible time. However, most merchants aren’t sure where their files are sent. Many merchants tell us they are confused or frustrated because they are not aware of who is underwriting their cash flow.
At Aquila, we aim to personalize each first merchant experience on our platform. We do so by placing the logo of our ISO partner in clearly visible format for merchants to view. If merchants know where they are in the underwriting and cash flow analysis flow, the faster and easier they will move through the underwriting funnel.
Congratulations to the new ISO Brands on Aquila.
Today, we congratulate the ISOs that are powering new merchant funding by adding their logos to the Aquila landing pages for their underwriting funnels. We expect these merchants will enjoy faster conversions to funding as more merchants use their landing pages for financial analysis and short-term funding. Each of the listed landing pages may be use across any public marketing channels to drive conversions to funding. We encourage all our ISOs to increase the reach of their landing pages for increased funding opportunities.
If you are an ISO or broker, and you want more conversions to funded merchants, send us a picture file of your company’s logo so that we can keep your brand in front of your merchants. You may use the Aquila link in all your marketing channels and your emails so that merchants may convert to funding at a higher number. Our funding rate is public and 20 linked bank accounts may drive anywhere from $3,000 to $9,000 per week in commissions.
Our last blog post, last week, was a game changer in the small business, daily funding space. We were overwhelmed with over 100 new ISO, broker, and small business registrations to our platform, after our post hit Debanked. When we spoke with the new brokers joining on our network, many asked “What does Aquila really do for ISOs?” We thus wanted to share a quick piece on the three ways Aquila empowers our network of small business ISOs and brokers.
Automated Sales Funnel Alerts
On Aquila, when small business, merchant-applicants go through the Aquila Funding Funnel, we empower their broker and ISOs. We do this when we deliver message alerts with updates on the merchant’s activity in each phase of the underwriting funnel. Alerts are delivered by email, SMS, and mobile messaging applications including Telegram, Discord, and Slack. These alerts make it easy for any ISO to understand what tasks their merchants have completed toward the funding decision. As such, we deliver automated, complete awareness of merchant positions in our funnel. This allow ISOs to spend less time lost and confused and more time capturing commission from high probability funding opportunities.
One-Click ISO Tools
Small business merchants seeking business financing are usually fielding competing offers form tens of small business lenders and other brokers. Fierce competition means that merchants are often distracted from their workflow of tasks needed to qualify for funding on Aquila. When a merchant has not completed a stage in the funnel, Aquila enables ISO to send quick reminders for merchants to continue the process. Also, when a merchant is qualified for renewals, ISOs can quickly submit these qualified merchants for renewal funding. With these on-click tools, ISOs can intervene in the funding funnel to move the process along quickly and to restart funding that may have stalled.
Real-time Commissions on Dashboard
Aquila is 100% committed to its broker network. As such, we pay commissions each day to several of our ISO partners. Our Aquila dashboard delivers real-time awareness into ISO partner commissions pending and commissions paid. We continue to work on our dashboard. We always focus on supporting the most critical features ISOs need to deliver more successful funding for our brokers.
With the top three points, Aquila empowers its brokers to process more merchant applicants faster, with easier access to awareness on funnel performance and real-time commissions. If you’re not yet an Aquila ISO or broker, register here https://aquilacashflow.com/isos/new and if you are, login and start using your Aquila landing page here: give us a call and let us help you get your Aquila landing page customized so it’s inviting and ready for merchants to sign-up and link their bank accounts for funding.
At Aquila, we believe that our network of now about 400 or so brokers and ISOs are more successful if we give them more data and information about the performance of our platform. It’s the Aquila position that operational transparency is a competitive advantage to help our partners capture more revenue. We hypothesize that if we increase transparency of how we fund small businesses on our platform, we will make it easier, and cheaper, for all our ISO and broker partners to win more revenues and commissions.
Therefore, today we publish a new post that we hope catches your attention: How to make $9,000 a day on Aquila in three easy steps. In the next paragraphs, we’ll tell you the formulas that we used to put this model together and how we think you can make it work for your business – where you’re just printing money, on Aquila.
What is the Aquila Funding Funnel?
Over the past two years, we at Aquila have completed over 5,000 small business financing underwriting via our automated underwriting and data clustering platform. Every day, our system uses bank transaction data from thousands of business bank accounts to predict credit and default risk. In this time, our funnel from registration toward funding a small business has become more and more predictable. We call this pattern our Aquila Funding Funnel. We’ve broken this funnel up into 3 steps, Registration, Cash Flow Analysis, and Wire deposit.
The Aquila Funding Funnel Registration step is a little different as it begins with an immediate bank login at Merchant registration. Immediate bank account login allows Aquila to analyze and underwrite each merchant in minutes. As such, Aquila can make decisions on merchants in as little as five minutes of a merchant registration or even faster.
How to use the Aquila Funding Funnel and make $9,000 a day?
Given that the Aquila conversion rate is a straightforward 10% to funding, the next question is: How do we get to $9,000.00 in revenues per day? That number is very large. Most ISOs should know that Aquila’s median funding is now $15,000 for merchants with paper quality in the C – D range. Merchants with bank accounts that can sustain a daily debit of around $200 per day are a great fit for a minimum of $15,000 of funding. At 10 points in commissions, this means an ISO can win $3,000 in commissions from winning two wires out of 20 merchants. Thus, the problem of winning $9,000 a day in commissions is a marketing problem to find enough qualified merchants to fill the funnel down to the wire.
In order to land $9,000 in commissions a day, on Aquila, we’ve made it easy by providing each broker with their own landing page. The Aquila landing page is key because it can go anywhere an ISO or broker is able to market to the right small business targets. An Aquila Landing page is a custom page that an ISO can place anywhere in front of a merchant. Here’s my very own landing page for my own Daily Funder company “Taariq’s Small Business Funders” you can access here: https://aquilacashflow.com/apply/step1/test
Aquila focuses on cash flow underwriting only. As such, we never pull FICO scores of merchants. We don’t need to. Each new merchant that lands our platform makes our clustering algorithm (which uses a combined OLS-and-semi-supervised-classification model of gamma-rayed-eigen values blah blah blah) smarter and more accurate and faster to respond with each customer. As such, we have no need to pull the credit score of any merchant we evaluate for small business funding. This means, that sourcing merchants that will end up at the bottom of your funnel just got much easier because our sales partners don’t have to wait for a credit check.
So what’s the catch for the money?
If you’ve read this far, you’re guessing there must be a catch. Making money is NEVER that easy! We agree. There is a catch! The catch is sourcing 80 qualified businesses, each day, that need a maximum of $15,000 in funding with weak or problematic credit histories. It’s also important to source these 80 business, per day, at a cost that is less than $9,000 a day or $45,000 a week. As former brokers ourselves, we know that it’s possible to spend at least $125 per lead and have a much lower conversion rate to a qualified lead to fund. However, when we were brokers we didn’t know where to concentrate our marketing dollars. We guessed and spent it anywhere and everywhere. We did not target our marketing. Thus, we think that ISOs who have more accurate channels for their Aquila landing page will win links to 80 qualified businesses.
ISOs that can craft marketing and attention of their Aquila Landing page to 20 to 80 small business merchants seeking no more than $15,000 in small business financing, will be able to generate anywhere from $3,000 to $9,000 (or even more) in commissions from Aquila, each day. Math doesn’t lie.
Also, many ISOs have dead paper or dead leads that aren’t fundable due to a number of reasons. It’s our view that many of those companies and merchants are not dead. They simply require ongoing monitoring that identifies when the business’ cash flow performance recovers or when a merchant may start a new business. We launched Aquila with the mission Never Throw Paper Away. Aquila was built for small business cash flow performance monitoring at the lowest cost. We analyze and monitor thousands of business bank accounts to identify the next short-term funding opportunity. As such, ISOs should use their Aquila URL to continuously market to those merchants they could not fund. When the business becomes fundable, Aquila will send an email alert to the ISO to sell that next financing.
If you’re not yet an Aquila ISO or broker, register to our platform here: https://aquilacashflow.com/isos/new. If you are already an ISO or Broker on our platform what are you waiting on? Login to Aquila and start using your Aquila landing page by giving it to any merchant that fits the box! Need help? Give us a call and let us help you get your Aquila landing page customized so it’s inviting and ready for merchants to sign-up and link their bank accounts for funding. Making money should be easy and we’d love to help get you there.
Six months ago, we launched our insights and analysis into the 2017 top performing SIC codes by profitability for short term loans. We reviewed the performance of the top five (5) most profitable small business NAICS codes over the period of a year. We also analyzed the worst performing five NAICS codes, as well. Today, we are share our analysis of the performance of American small businesses after the first 6 months of the 2018 business year. If you are an ISO or a small business finance professional, please use this information to help tailor your marketing to capture the highest wins, at the lowest costs.
Number 2 industry code: Professional, Scientific, Consulting and Technical Services. Industry code: 54
Professional, technical and consulting services usually include highly-skilled, professional services. Examples of small businesses in this segment include accounting services, security services, Information Technology (IT) consulting, and Human Resources (HR) consulting. These firms are usually led by one owner who has a “key client” contract, or relationship, driving a major share of their deposit cash flow to the business. This industry segment enjoys its highest cash flow days are during the first 2 quarters, or six months of the year. As such, their performance so far continues to be strong in 2018. We encourage brokers and ISOs in our network to pursue this group as their window of performance will slow down as we head into the fall.
Number 1: Information Publishing (Communications, Software, News, Books) Industry code: 51
The Information sector comprises establishments engaged in the following processes: (a) producing and distributing information and cultural products, (b) providing the means to transmit or distribute these products as well as data or communications, and (c) processing data. The main components of this sector are the publishing industries, including software publishing, and both traditional publishing and publishing exclusively on the Internet; the motion picture and sound recording industries; the broadcasting industries, including traditional broadcasting and those broadcasting exclusively over the Internet; the telecommunications industries; Web search portals, data processing industries, and the information services industries. This section includes sales to both Business-to-Consumer (B2C) and Business-to-Business (B2B). These companies experience growth during periods of increased business activity. It’s our view that this group continues to perform well in the first half of 2018 and may outperform the other small business segments in Construction and Real Estate.
Our portfolio is growing and the data above could be subject to a number of different impacts including seasonality, economic trends, business trends, and even random noise. However, we’re confident that for ISOs and brokers tuning their marketing, the big money is in the publishing and technical consulting businesses for the first half of 2018. We are not sure if these numbers will hold, but if acquiring customers in these segments are low costs, then funders will most likely fund if they can forecast good repayment recovery.
Aquila is a small business, cash performance analytics, and receivables financing marketplace. In November 2016, we at Aquila, launched our first small business, bank analysis and receivables financing transactions. More than a year later, over 4,000 Small Business merchants and their Independent Sales Organization (ISO) partners come to us to seek cash flow support and receivables financing. In 2017, Aquila monitored over 20,000 merchant bank accounts, extracting bank data, and seeking cash flow patterns that would help small businesses survive. We studied small businesses ability to complete payments on short-term debt including, receivables financing, leases, and credit card debts. Today, we are excited to share the top five (5) SIC codes where small businesses have the best cash flow performance. Merchants in these codes are able to meet their short-term, debt financing payments, and without too much stress on business operations.
Number 5: Professional, Technical and other Consulting Services (NAICS CODE: 54)
Professional, technical and consulting services usually include highly-skilled, professional services. Examples of small businesses in this segment include accounting services, security services, Information Technology (IT) consulting, and Human Resources (HR) consulting. These firms are usually led by one owner who has a “key client” contract, or relationship, driving a major share of their deposit cash flow to the business. When a consultant/owner loses a key client, cash flows are disrupted and it may take time to identify a new client or to secure a new long-term contract. When a consultant gains a new client, owners often will finance their contract with advances against their future receivable payments. These businesses are also sometimes seasonal. Accountants and bookkeepers, for example, usually don’t see their businesses pickup until after the Christmas and New Year Holidays. As such, slow cash days are very common for these businesses at the end of the summer. During these slow periods, this industry group is at its highest risk for slow pay or possibly defaults on their obligations. This industry segment enjoys its highest cash flow days are during the first 2 quarters, or six months of the year. We encourage brokers and ISOs to increase their marketing to this industry just before the end of the year and into January and to limit marketing before the slow summer months.
Number 4: Finance and Insurance (NAICS CODE: 52)
This industry segment consists of mostly insurance companies run by franchise business owners and may include insurance franchises as well as financial advisors. Insurance does not appear to suffer the strong seasonality as some other industries, such as bookkeeping and accounting services. Insurance products are sold all year round. The merchant bank data that we analyze, in this space, reflect consistent revenue deposits, tied to a major franchise partner’s brand. These franchise enterprises appear to have sufficient marketing resources to help their franchisee drive continuous business sales all during the year. This group performs well on continuous average daily balances that are well over $2,000 per day and with monthly deposits that may easily surpass $20,000 per month, for single-franchise owners. The number of business owners who enter these businesses are consistent and reliable.
Number 3: Accommodation and Food Services (NAICS CODE: 72)
On Aquila, the majority of companies, we see, in the accommodation and food services group are retail food businesses. Size varies from large city restaurants, all the way to small coffee shops and even street food vendors. These small businesses are usually single owner and their merchants have consistent, localized, demand that they are able to support with their businesses unique location. This group also appears to be well targeted by alternative finance companies. Our analysis of their bank transaction records show a number of alternative financing companies that support them with various financing products. The low barrier to entry into this industry segment also makes this a very large and active industry segment. It’s our view that this group may see the most competition from small business financing brokers, making acquiring clients in this segment the most expensive of all five. We are not confident that this segment will experience high growth, given competition intensity.
Number 2: Health Care and Social Assistance (NAICS CODE: 62)
Merchants in this group included several elderly care facilities and nursing homes. Rehabilitation centers and wellness centers were included as well. We continue to see more merchants from this segment come to Aquila for cash flow analysis. We are confident that as Baby Boomers continue to enter into retirement, this group will continue to grow as a small business opportunity. The barriers to launch facilities appear to be low and we have seen a number of single-owners of companies in this group. This group exhibited some of the highest, consistent deposit cash flows of all businesses on Aquila. However, these businesses appeared to have the lowest operating margins of our top five grouping, as most of their payables were to labor and real estate expenses. Nonetheless, we continue to see many new companies and growing established companies in this space. We expect it will continue to perform well in 2018 and beyond. We recommend that sales executives and brokers continue to target this industry group.
Number 1: Real Estate Rental and Leasing (NAICS CODE: 53)
In 2017, real estate rental and leasing was Aquila’s best performing small business NAICS code group. These small businesses generated substantial business revenues. Merchants in this group usually had the best cash flow performance and gross margins that allowed them to seek out and repay their business financing comfortably. This group also experience the lowest number of short-term defaults or cash flow problems of all industry groups. Out of the Aquila sample, this group exhibited high average daily balances over a sustained 3 month to 6 month period well over $10,000 in balances, per day. These merchants also had the least number of judgements and liens against their business, or owners, for prior non-repayment of financial obligations.
Given the threat of rising interest rates, in 2018, we are unable to predict whether this group will continue to perform as strongly in 2018 as it did in 2017. However, we encourage brokers, sales executives, and ISO teams to direct their marketing dollars to this industry and ancillary or related businesses that will depend on it success.
For the rest of February, Aquila offers a flat 10 points for all closed deals in this group to FIRST TIME FUNDING ISO partners. To get started, login to your Aquila Cash Flow ISO dashboard and share your ISO referral link with merchants that are from the best performing industry segments and let’s fund.
Aquila Cashflow keeps thousands of small businesses alive and growing
The Aquila Cash Flow receivables finance, marketplace re-launches its Independent Sales Organization (ISO) Dashboard with extensive underwriting bank intelligence and status features. Brokers, seeking to close more of their merchants fundings, now have new tools to speed up the process and win larger commissions.
San Francisco, CA — (February 2018) – Aquila today announced the re-launch of its new ISO and Broker interface, Aquila Cashflow ISO Dashboard. Aquila matches thousands of small businesses to sophisticated institutional investors that want to enjoy the additional yield from short-term, high turn-around, debt participation. Aquila’s ISO Dashboard speeds up the process for brokers to onboard and secure funding for their merchant clients that need funding, today.
“When I connected to Aquila, my cleaning business was in a tough spot. No one wanted to help me and my credit was in tatters. One of my trusted brokers decided to help me connect to the Aquila platform. Within hours, they analyzed my business cash flows and predicted how much funding I needed to cover my receivables. I had never experienced anything like it. They move so fast and know my business.” Bob Caramusa – Caramusa Commercial Cleaning, Chicago
Aquila’s Cashflow upgraded ISO Dashboard relaunches with a focus on giving ISO and funding brokers faster access to successful deal closes. Aquila recognizes that brokers have a limited amount of time to close the maximum number of deals. Aquila’s new status partitions for Active, Funded, and Inactive merchants allow brokers to check the status of their active and contract-ready merchants, first. No longer will merchants need to wade through pages of disqualified, and funded merchants, to identify and move their most profitable deals. Brokers that want to check the status of upcoming renewals on already funded deals now have a dedicated view of these merchants.
Not every business merchant is immediate fundable the day the merchant’s application is completed. Aquila never let’s a promising merchant account die. Aquila delivers ongoing bank analysis for brokers to understand their merchant business performance in real-time. Small Businesses that link their bank accounts to Aquila are able to qualify for funding, each day. As soon as a merchant’s banks perform within underwriter requirements, they are funded immediately. ISOs only have to follow-up with merchants to close on their contracts and confirm wire deposits. At Aquila, if merchants don’t qualify for funding, today, they may qualify tomorrow. Aquila’s business performance insights gives ISOs an edge on sales that is not available anywhere else.
Contract renewals are the easiest sales for daily funding ISO and brokers. Aquila ISO Dashboard now allows ISOs to see their funded contracts progression and qualification for renewals, in real time. As merchants complete their contracts and show strong business performance ISOs are able to secure them renewals and fundings the same day. Aquila now pays all renewals on each Friday, of the week, so ISOs don’t need to wait to get paid.
“ISOs are the Emergency Medical Technicians (EMT) of small business funding. They move fast because the business patient needs extreme financial care and attention, fast. At Aquila, we listen to what our ISOs are trying to get done so that they are able to get their deals funded and renewal commissions paid. Without our strong and speed-driven ISO network, we wouldn’t be as successful as we are today. Therefore, we intend to service our partners well” – Taariq Lewis, CEO of Aquila
Login your Aquila ISO Dashboard here and start closing more deals with Aquila.